411 E Hennepin looks a little different these days, by design. We spent our winter getting down and dusty to bring you Mill City 2.0.

Come take a tour of the newest 100 year old building in Minneapolis.

Some of our favorite features include new access to the second floor Athletic Club via a floating staircase, an expanded bra shop, and a more open floor plan.

What’s more, we partnered up with some of our friends to provide the finishing touches around the store, including hand-painted pace group signage from Kelsi Sharp of Sharp Sign Co. & custom furniture from Eddie Phillips at Boom Island Woodworking.

We’ve added over 800 square feet of new retail space, improved our fitting rooms,
expanded our product line offerings, and of course now have much more room for activities.

So find yourself a reason to pop on down, and if you read this far, here’s a secret: there’s free parking in the old Wells Fargo lot next to the store. Now there’s no reason not to come say hi.

 

Photography courtesy of Katrina Gaisford